MB Liofis

The Story

Liofis is a newly launched brand offering a line of healthy, natural products – from freeze-dried fruits to low-sugar candy. Their mission is to make nutritious snacks both fun and accessible without compromising on quality. As they prepared to introduce their products to the Lithuanian market, the founder approached me to help shape their visual identity through a set of product labels. They wanted the design to reflect a playful, fresh approach while standing out among more traditional food packaging.

The Solution

After researching the local market and analyzing competitors, I proposed a design direction that would immediately signal freshness, natural ingredients, and approachability. I incorporated hand-drawn illustrations of cheerful characters and ingredients to give each label its own personality, supported by a bold and colorful palette. The result is a playful, cohesive label system that captures the brand’s spirit and appeals to health-conscious consumers of all ages.