Juradeco

The Story

„Juradeco” is a brand founded by a passionate creator who handcrafts floral compositions and personalized gifts, each made with care and attention to detail. Inspired by her love for nature and meaningful moments, she began creating pieces that could bring warmth and personality into people’s homes. With growing interest and plans to launch an Etsy shop, she reached out to me to develop a brand identity that would authentically reflect her values – elegance, creativity, and the intimate, handmade nature of her products.

The Solution

My aim was to subtly convey the harmony between two worlds: the beauty of nature and the uniqueness of handmade goods. By combining floral and feminine motifs, the design emphasizes the creator herself and her ability to express natural aesthetics through her work. The letter “J” is delicately integrated into the floral symbol, tying the design back to the brand name.