Delfi (APVA)

The Story

To promote public engagement in the “Renovation Project of the Year” voting campaign, the organizers aimed to create a visual identity that would be both inviting and informative. The goal was to encourage citizens to vote for their favorite renovation projects across the country – highlighting community involvement in shaping urban spaces. The campaign needed a visual that would instantly communicate the idea of personal choice and civic participation.

The Solution

I designed a series of advertising banners based on a sketch-style illustration to give the campaign a more industrial yet approachable tone. The visual features  people, nature and buildings, with one standing out in color and being lifted by a hand – symbolizing the act of voting and the ability of each person to select their favorite project. This clear focal point emphasized the decision-making moment while visually tying in the renovation theme. The overall style effectively conveys the campaign’s message while standing out in digital media.