Delfi (2025 summer campaign)

The Story

Delfi, a leading news and media platform, was preparing a summer campaign to promote its subscription service. The goal was to increase awareness of the platform’s exclusive benefits and partner offers, particularly during the vacation season when readers are more likely to seek engaging content. The creative brief called for a fresh and visually appealing key visual that would resonate with a wide audience and clearly communicate the added value of becoming a subscriber.

The Solution

To meet the campaign’s objectives, I designed a key visual centered around a 3D illustration featuring a summer beach bag filled with logos of Delfi’s key partners. This concept visually reinforced the idea that a Delfi subscription comes packed with exclusive perks. The use of bright, vibrant colors and seasonal beach-themed elements helped create an eye-catching and cheerful mood, perfectly aligned with the summer context of the promotion. The final result is a dynamic and engaging visual that effectively communicates the campaign’s message at a glance.