Bacca

The Story

During my UX/UI design studies, I was tasked with creating a mobile app concept from the ground up. I chose to develop a fictional smoothie brand called Bacca – Latin for “berry”. The idea was inspired by the growing popularity of on-the-go nutrition and the need for more personalized, health-conscious food delivery options. I envisioned Bacca as a brand that empowers users to quickly order pre-made smoothies or create custom blends based on their taste and dietary needs. This project challenged me to think holistically about brand personality, app functionality, and the modern consumer’s expectations.

The Solution

The Bacca app was designed to be both vibrant and practical. I focused on creating a visually appealing interface with a fresh, clean aesthetic that reflects the brand’s natural and healthy offerings. Key functionality includes easy navigation and a step-by-step smoothie customization tool. Special attention was given to the user journey to ensure an intuitive experience from start to checkout. The final design delivers a user-friendly and engaging app that aligns with the brand’s core values of freshness, simplicity, and personalization.